Rodrigo Coke serves as the Senior Director for Latin America and the Caribbean at AVIXA, where he plays a pivotal role in advancing the professional audiovisual (AV) industry across the region. With over 35 years of experience, Rodrigo has cultivated a deep understanding of the...
Rodrigo Coke serves as the Senior Director for Latin America and the Caribbean at AVIXA, where he plays a pivotal role in advancing the professional audiovisual (AV) industry across the region. With over 35 years of experience, Rodrigo has cultivated a deep understanding of the AV landscape, having initially founded and developed an AV rental and staging company that became the second-best in sales in Argentina during the 1990s. His expertise spans a wide range of areas, including live sound, digital signage, and audio conferencing, making him a sought-after figure in the industry.
At AVIXA, Rodrigo leads a dedicated team of professionals focused on providing education, training, and certification to enhance the skills of AV practitioners throughout Latin America. His commitment to fostering professional growth is evident in the key projects he oversees, which aim to elevate industry standards and promote best practices in AV technology. By leveraging his extensive network and experience in trade shows and corporate events, Rodrigo has successfully implemented initiatives that address the unique challenges faced by AV professionals in the region.
Rodrigo’s strategic vision is complemented by his hands-on approach, ensuring that AVIXA remains at the forefront of industry developments. His passion for innovation and commitment to excellence resonate throughout his work, empowering the AV community to embrace new technologies and methodologies. As he continues to champion the professional AV industry, Rodrigo Coke is not only shaping the future of audiovisual experiences in Latin America but also inspiring the next generation of AV leaders.
