Rod Farmer is a seasoned leader in the realm of customer-driven business and digital innovation, currently serving as a Non-Executive Director and Strategic Advisor at SANE Australia. With over 20 years of experience, Rod has honed his expertise in driving customer-led growth and digital transformation...
Rod Farmer is a seasoned leader in the realm of customer-driven business and digital innovation, currently serving as a Non-Executive Director and Strategic Advisor at SANE Australia. With over 20 years of experience, Rod has honed his expertise in driving customer-led growth and digital transformation across various sectors. His role at SANE is pivotal, as he leverages his extensive background in strategic design and operations management to enhance the charity's mission of supporting the four million Australians affected by complex mental health issues.
In his capacity as a Strategic Advisor to the CEO and Board, Rod has played an instrumental role in shaping SANE's digital strategy, particularly through his leadership of the Digital sub-committee. Here, he has spearheaded the development of world-class, 24/7 moderated mental health support forums, ensuring that these platforms are not only clinically supported but also accessible to those in need. His commitment to fostering innovative social ventures aligns seamlessly with SANE's objectives, as he champions initiatives that prioritize user-centric design and effective problem-solving.
Rod's involvement in the Commonwealth-funded guided support services exemplifies his dedication to enhancing mental health resources through sustainable business transformation. His ability to navigate the complexities of higher education and product innovation further enriches SANE's strategic direction. By integrating a go-to-market strategy that emphasizes customer engagement, Rod is helping to redefine how mental health support is delivered in Australia, ensuring that it is both impactful and responsive to the evolving needs of the community.
