Rochelle Adams is a dynamic Principal Director within Accenture Song's Experience Platforms Delivery Organization, where she leverages over 20 years of extensive experience to spearhead digital transformation initiatives across various industries, including Consumer Products, Pharmaceuticals, Retail, and Media. In her current role, Rochelle is at...
Rochelle Adams is a dynamic Principal Director within Accenture Song's Experience Platforms Delivery Organization, where she leverages over 20 years of extensive experience to spearhead digital transformation initiatives across various industries, including Consumer Products, Pharmaceuticals, Retail, and Media. In her current role, Rochelle is at the forefront of leading the delivery and adoption of cutting-edge Product Information Management (PIM), Digital Asset Management (DAM), and Enterprise Content Management (ECM) platforms. Her strategic oversight not only drives increased revenue and cost savings but also enhances workflow efficiencies and ensures effective rights management for her clients.
Rochelle's expertise in Digital Asset Management and Content Management positions her as a thought leader in the field, enabling organizations to harness the power of their digital assets to create compelling customer experiences. As the PIM sub capability lead within the North America Commerce Build Practice, she is instrumental in shaping innovative solutions that align with the evolving needs of the marketplace. Her ability to manage vendor relationships and collaborate with cross-functional teams ensures that projects are delivered on time and exceed client expectations.
Her skill set is further complemented by a strong foundation in digital strategy, web analytics, and online editing, allowing her to approach challenges with a comprehensive perspective. With a passion for photography and image editing, Rochelle understands the critical role that visual content plays in today's digital landscape. As she continues to drive impactful projects at Accenture, Rochelle remains committed to empowering organizations to navigate their digital journeys with confidence and agility.
