Robyn Wilkie-Fritzsche serves as a Business Development Executive at VARIS, LLC, where she plays a pivotal role in driving growth and enhancing the company’s market presence within the healthcare recovery audit sector. With a robust background in marketing and communications, Robyn specializes in crafting effective...
Robyn Wilkie-Fritzsche serves as a Business Development Executive at VARIS, LLC, where she plays a pivotal role in driving growth and enhancing the company’s market presence within the healthcare recovery audit sector. With a robust background in marketing and communications, Robyn specializes in crafting effective marketing strategies that align with the executive team’s vision, ensuring that VARIS remains at the forefront of overpayment identification services for health plans. Her expertise in building brand awareness and executing comprehensive marketing initiatives has been instrumental in positioning VARIS as a trusted partner for health payers seeking to recover overpayments related to Diagnosis-Related Group (DRG) and Ambulatory Payment Classification (APC) claims.
In her current role, Robyn leads key projects that focus on conference negotiation, management, and execution, which are vital for networking and establishing relationships within the healthcare industry. Her skills in event planning and corporate travel advisory enhance VARIS's visibility at industry conferences, allowing the company to showcase its innovative recovery audit solutions. Additionally, Robyn oversees website maintenance and redesign efforts, ensuring that VARIS's online presence is not only user-friendly but also optimized for lead generation through web analytics.
Robyn's commitment to internal social media initiatives fosters a collaborative culture within VARIS, empowering employees to engage with the brand and share insights. By leveraging her diverse skill set in marketing management, strategy, and business development, Robyn Wilkie-Fritzsche continues to contribute significantly to VARIS's mission of identifying up to 3% of health payers' paid claims dollars, thereby enhancing operational efficiencies and financial recoveries for their clients.
