Robyn Johnstone is a seasoned digital experience professional currently serving as a Senior Manager at MinterEllison, where she leverages her extensive in-house experience across legal, superannuation, and professional services sectors to drive impactful digital strategies. With a keen focus on site health, Robyn has successfully...
Robyn Johnstone is a seasoned digital experience professional currently serving as a Senior Manager at MinterEllison, where she leverages her extensive in-house experience across legal, superannuation, and professional services sectors to drive impactful digital strategies. With a keen focus on site health, Robyn has successfully elevated MinterEllison's website performance from 74% to an impressive 85%, significantly surpassing the average benchmarks for the law and government category as measured by SEMrush. This achievement underscores her expertise in digital content management and optimization, as well as her analytical prowess in data presentation.
One of Robyn's standout projects is the innovative Point of View video series, which she spearheaded in collaboration with her team. This fully in-house production not only showcased her creative direction skills but also resulted in a staggering 4000% increase in YouTube subscribers, demonstrating her ability to engage audiences through compelling content. Additionally, Robyn has developed a suite of performance reports that provide actionable insights, further enhancing the strategic decision-making process within the organization.
Her proficiency in a wide range of software tools, including Adobe Creative Suite, Figma, and Google Analytics, complements her strong foundation in user experience design and content management systems. With a logical and organized approach, Robyn is passionate about harnessing digital technologies to create seamless user experiences that resonate with clients and stakeholders alike. As she continues to innovate and optimize digital strategies at MinterEllison, Robyn remains committed to pushing the boundaries of digital excellence in the professional services landscape.
