Robin Naylor is a dynamic Product Manager at Boutinot Ltd, where he plays a pivotal role in shaping the company’s diverse wine portfolio. With a keen focus on New Product Development (NPD), Robin oversees the production and marketing strategies for an impressive array of wines...
Robin Naylor is a dynamic Product Manager at Boutinot Ltd, where he plays a pivotal role in shaping the company’s diverse wine portfolio. With a keen focus on New Product Development (NPD), Robin oversees the production and marketing strategies for an impressive array of wines sourced from renowned regions including Australia, New Zealand, Japan, Argentina, Chile, and Georgia. His expertise lies not only in product management but also in crafting compelling narratives around Boutinot's Home brands and vineyards, which span South Africa, England, New Zealand, and beyond.
At Boutinot, Robin is instrumental in driving innovative blends and developing distinctive labels that resonate with consumers. His creative energy fuels the development of unique wine offerings that align with market trends and consumer preferences, ensuring that the portfolio remains competitive in the fast-paced FMCG sector. Robin’s strategic approach to account management and key account relationships has been crucial in expanding Boutinot's market presence and enhancing brand loyalty.
In addition to his product management skills, Robin's proficiency in marketing strategy and sales management enables him to effectively position products within the marketplace. His ability to conduct insightful wine tours further enriches the consumer experience, fostering a deeper appreciation for the wines he curates. As a passionate advocate for quality and innovation, Robin Naylor continues to elevate Boutinot Wines, making significant contributions to the industry while championing sustainability and excellence in wine production.
