Roberto Aguiar serves as the Director and Regional General Manager for Latin America and the Caribbean at BRP, where he plays a pivotal role in steering the company’s strategic direction and operational excellence across a diverse and dynamic market. With over 15 years of experience...
Roberto Aguiar serves as the Director and Regional General Manager for Latin America and the Caribbean at BRP, where he plays a pivotal role in steering the company’s strategic direction and operational excellence across a diverse and dynamic market. With over 15 years of experience in business development and sales growth, Roberto is adept at navigating the complexities of the region's economic landscape. His responsibilities encompass the full P&L management, where he leverages his expertise in sales effectiveness and strategy to drive profitability and market share for BRP’s renowned product lines, including Sea-Doo, Can-Am Off-Road and 3-Wheel Vehicles, Evinrude, and Ski-Doo.
Roberto leads a high-performance team comprised of Country Managers, Distributor Managers, and specialists in marketing, channel development, strategic and volume planning, logistics, and customer service. His leadership is characterized by a commitment to fostering collaboration and innovation, ensuring that all team members are aligned with BRP’s vision of delivering exceptional customer experiences. Key projects under his purview include the implementation of targeted marketing strategies that enhance brand visibility and product penetration, as well as initiatives aimed at optimizing the supply chain to improve service delivery and customer satisfaction.
Roberto’s skills in business intelligence and customer relations are instrumental in identifying market trends and customer needs, allowing BRP to adapt its offerings effectively. His experience in M&A modeling further enhances his strategic acumen, enabling the company to explore growth opportunities through partnerships and acquisitions. Under his guidance, BRP is not only strengthening its foothold in Latin America and the Caribbean but also setting new benchmarks for excellence in the powersports industry.
