As the Vice President of Sales & Marketing at Fairwinds Credit Union, Robert Harrigan plays a pivotal role in shaping the organization’s outreach and engagement strategies. With a keen focus on integrated marketing channels, Robert is dedicated to identifying and capitalizing on sales opportunities that...
As the Vice President of Sales & Marketing at Fairwinds Credit Union, Robert Harrigan plays a pivotal role in shaping the organization’s outreach and engagement strategies. With a keen focus on integrated marketing channels, Robert is dedicated to identifying and capitalizing on sales opportunities that resonate with potential members. His expertise in human behavior and campaign performance allows him to tailor marketing initiatives that effectively address the financial needs and aspirations of individuals seeking to improve their financial well-being.
Under Robert's leadership, Fairwinds Credit Union has launched several key projects aimed at enhancing member engagement through innovative digital marketing strategies. By leveraging Salesforce Marketing Cloud automation, Robert ensures that communications are not only timely but also personalized, creating a seamless experience for prospective members. His proficiency in Google AdWords and PPC management enables the credit union to optimize its online presence, driving targeted traffic and increasing conversion rates.
Moreover, Robert’s strategic oversight of social media marketing and digital ad performance has significantly bolstered Fairwinds’ brand visibility, allowing the organization to connect with a broader audience. By utilizing tools like Google Analytics, he continuously monitors campaign effectiveness, making data-driven decisions that enhance overall marketing performance. Robert’s commitment to education and empowerment aligns with Fairwinds' mission to guide members toward financial freedom, making him an invaluable asset to the organization and the community it serves.
