Robert Eastman serves as the Executive Director of Strategic Planning, Marketing, Special Events, and Medical Instruments at Hansaton USA, where he plays a pivotal role in shaping the organization’s vision and outreach within the audiology and hearing instrument sectors. With a robust background in higher...
Robert Eastman serves as the Executive Director of Strategic Planning, Marketing, Special Events, and Medical Instruments at Hansaton USA, where he plays a pivotal role in shaping the organization’s vision and outreach within the audiology and hearing instrument sectors. With a robust background in higher education and marketing, Robert is dedicated to leveraging innovative strategies that enhance the brand's image and market presence. His expertise encompasses a wide range of skills, including public relations, direct sales, and project management, which he applies to manage comprehensive marketing tasks and develop impactful campaigns.
At Hansaton USA, Robert oversees the planning and execution of 22 conventions and tradeshows annually, ensuring that each event not only showcases the latest advancements in hearing technology but also fosters meaningful connections with industry professionals and customers. His strategic approach to digital marketing and online content creation has significantly boosted the organization’s visibility and engagement in a competitive landscape.
Robert's commitment to excellence is evident in his ability to manage national media buying, budget allocations, and business strategy development, all while maintaining a strong focus on customer service and sales. His passion for audiology and tinnitus awareness drives him to create special events that educate and inspire, ultimately changing perceptions about hearing health. As he continues to navigate the evolving landscape of medical instruments and marketing, Robert remains a key figure in advancing Hansaton USA's mission to improve the quality of life for individuals with hearing challenges. For collaboration or inquiries, Robert can be reached at [email protected].
