Robert Boston is a seasoned performance marketing leader at USAA, where he serves as the Digital Strategy Lead and Portfolio Product Owner for Personal & Commercial (P&C) lines. With a robust background in paid media strategy and analytics, Robert has been instrumental in shaping the...
Robert Boston is a seasoned performance marketing leader at USAA, where he serves as the Digital Strategy Lead and Portfolio Product Owner for Personal & Commercial (P&C) lines. With a robust background in paid media strategy and analytics, Robert has been instrumental in shaping the go-to-market strategy for USAA’s personal lines products, overseeing a substantial budget exceeding $400 million annually. His expertise lies in orchestrating complex omnichannel acquisition strategies that not only drive customer engagement but also optimize marketing performance across diverse platforms.
In his role, Robert leads a dynamic cross-functional marketing team of seven professionals, fostering a collaborative environment that emphasizes innovation and strategic thinking. His leadership extends beyond traditional marketing management; he excels in project portfolio management, ensuring that each initiative aligns with broader business objectives while maximizing return on investment. Robert's proficiency in content marketing and social media marketing has been pivotal in crafting compelling narratives that resonate with target audiences, enhancing brand visibility and customer loyalty.
Key projects under Robert’s stewardship include the development of integrated marketing campaigns that leverage data-driven insights to refine customer targeting and improve conversion rates. His commitment to continuous improvement and team building has not only elevated the performance of his team but also contributed to USAA’s reputation as a leader in the insurance industry. As a forward-thinking strategist, Robert Boston is dedicated to harnessing the power of digital marketing to drive sustainable growth and deliver exceptional value to USAA’s members.
