As President of Genesis Project, Robert (Bert) Dagnon leverages his extensive expertise in sales and marketing within the vitamins, minerals, and supplements industry to drive innovative strategies and foster growth for a diverse array of brands. With a proven track record of successfully launching products...
As President of Genesis Project, Robert (Bert) Dagnon leverages his extensive expertise in sales and marketing within the vitamins, minerals, and supplements industry to drive innovative strategies and foster growth for a diverse array of brands. With a proven track record of successfully launching products like BerrySplash, Smoke-Away, and Whey Delicious in both the U.S. and Canadian markets, Bert has established himself as a key player in the natural health channel. His leadership at Genesis Project is characterized by a commitment to brand management and strategic marketing, where he collaborates with dynamic companies to enhance their market presence and optimize sales performance.
Under Bert's guidance, the Genesis Project team excels in various aspects of brand dynamics, including brokerage, sales management, and key account management. His hands-on approach to business strategy ensures that clients receive tailored solutions that align with their unique goals and market demands. Bert's proficiency in forecasting and business planning allows him to anticipate industry trends and consumer preferences, enabling the brands he represents to stay ahead of the curve.
With a strong focus on customer service and relationship building, Bert fosters long-term partnerships that are essential for sustained success in the competitive supplements landscape. His adept use of tools like Microsoft Excel for data analysis further enhances his ability to make informed decisions that drive results. As he continues to lead Genesis Project, Bert remains dedicated to empowering brands to thrive in the ever-evolving health and wellness market, ensuring they not only meet but exceed consumer expectations.
