Robert Aita serves as the Director of Product Management at Scala, a global leader in the digital signage industry. With a robust background that merges deep technical expertise with sharp business acumen, Robert is instrumental in driving product strategy and innovation across various verticals, including...
Robert Aita serves as the Director of Product Management at Scala, a global leader in the digital signage industry. With a robust background that merges deep technical expertise with sharp business acumen, Robert is instrumental in driving product strategy and innovation across various verticals, including retail, hospitality, finance, and transportation. His leadership of the Product Management team is characterized by a strategic and forward-looking approach, ensuring that Scala remains at the forefront of digital signage technology.
In his current role, Robert oversees key projects that focus on enhancing product offerings and introducing innovative solutions to meet the evolving needs of customers. His expertise in technology roadmapping and product lifecycle management enables him to effectively navigate the complexities of product development, from initial concept through to sustainment. Robert is adept at utilizing both Agile and Waterfall methodologies, allowing for flexibility and responsiveness in product delivery.
A trusted resource for Sales, Marketing, and Support teams, Robert ensures that critical communications and product updates are seamlessly conveyed to key customers and prospects. His ability to foster long-term customer relationships has proven invaluable in driving business development and enhancing customer satisfaction. With a keen understanding of cellular communications and telecommunications, Robert is well-equipped to lead Scala into new markets, leveraging his skills in technical product sales to create compelling value propositions. Through his strategic vision and commitment to innovation, Robert Aita continues to shape the future of digital signage at Scala.
