Robb Goetz serves as the Chief Financial Officer at InVita Healthcare Technologies, where he leverages over 20 years of extensive experience in Finance and Accounting Management to drive strategic initiatives and enhance operational efficiency. In his current role, Robb is instrumental in overseeing the financial...
Robb Goetz serves as the Chief Financial Officer at InVita Healthcare Technologies, where he leverages over 20 years of extensive experience in Finance and Accounting Management to drive strategic initiatives and enhance operational efficiency. In his current role, Robb is instrumental in overseeing the financial health of the organization, ensuring compliance with regulatory standards such as the Sarbanes-Oxley Act, and implementing robust financial policies that align with Generally Accepted Accounting Principles (GAAP). His expertise in both the IT and Financial Services industries uniquely positions him to navigate the complexities of InVita’s innovative software solutions, which are designed to optimize supply chains and enhance visibility across critical medical and forensic environments.
Robb is currently leading key projects that focus on improving the company's budgeting processes and financial forecasting, which are vital for maintaining cost control and reducing risk in the highly regulated healthcare sector. His strategic decision-making skills and ability to organize multilayered operations have been pivotal in enhancing InVita’s operational performance, particularly in the areas of blood and plasma operations, tissue and implant lifecycle management, and DNA forensics. Furthermore, Robb’s proficiency in Software as a Service (SaaS) models allows him to effectively integrate financial strategies with technological advancements, ensuring that InVita remains at the forefront of healthcare technology innovation. His interpersonal skills foster collaboration across departments, driving a culture of transparency and accountability that supports the company’s mission to deliver exceptional healthcare solutions.
