Rob Walk, as a Founding Partner at Digital Innovation Group (DIG), brings over three decades of pioneering experience in the digital landscape. His journey began in the early 90s, where he played a crucial role in establishing the first internet recruitment business in 1996, setting...
Rob Walk, as a Founding Partner at Digital Innovation Group (DIG), brings over three decades of pioneering experience in the digital landscape. His journey began in the early 90s, where he played a crucial role in establishing the first internet recruitment business in 1996, setting a precedent for the digital hiring landscape. At DIG, Rob leads a dynamic team that specializes in performance marketing and technology solutions, leveraging his extensive expertise in digital strategy and innovation to drive measurable results for clients across various industries.
Under Rob's leadership, DIG has embarked on several key projects that highlight his forward-thinking approach. Notably, he was instrumental in conceptualizing 3G smartphone services for Orange in 2000, a groundbreaking initiative that laid the foundation for mobile connectivity as we know it today. Additionally, Rob's work on developing the world’s first social trending technology for the BBC in 2007 showcased his ability to merge digital media with real-time analytics, providing brands with invaluable insights into audience engagement.
At DIG, Rob focuses on delivering a comprehensive suite of performance marketing and media solutions, ensuring that clients not only adopt digital programs but also integrate them seamlessly throughout their organizations. His proficiency in digital marketing, connected TV, and social media strategy empowers brands to navigate the ever-evolving digital landscape effectively. With a keen eye for innovation and strategic planning, Rob continues to shape the future of digital marketing, helping businesses harness the power of technology to achieve their goals.
