Rob Royston currently serves as the Senior Director of Marketing Intelligence & Analytics at McKesson, where he leverages his extensive background in omnichannel marketing and retail operations to drive data-informed strategic initiatives. With a robust budget of $1 million, Rob is at the forefront of...
Rob Royston currently serves as the Senior Director of Marketing Intelligence & Analytics at McKesson, where he leverages his extensive background in omnichannel marketing and retail operations to drive data-informed strategic initiatives. With a robust budget of $1 million, Rob is at the forefront of managing an enterprise data solution that optimizes the value of third-party data assets. His role is pivotal in delivering actionable market insights that empower business leaders to make informed decisions across the McKesson Enterprise.
Rob’s expertise in audience measurement and marketing research enables him to define and deliver tailored data solutions that align with executive priorities. He adeptly manages a diverse portfolio of projects, ensuring that marketing strategies are not only innovative but also grounded in solid data analysis. His strategic leadership skills foster collaboration across various functions within the organization, enhancing the overall customer experience and driving operational efficiency.
Among his key projects, Rob has spearheaded initiatives that integrate advanced analytics into marketing campaigns, significantly improving customer engagement and retention rates. His proficiency in vendor management and database marketing further enhances his ability to harness external resources and technologies, ensuring that McKesson remains at the cutting edge of industry trends. By combining his strategic vision with a deep understanding of market dynamics, Rob Royston continues to position McKesson as a leader in the healthcare sector, driving growth and delivering high-level results that resonate throughout the organization.
