Rob Leff serves as the Chief Financial Officer at VideoAmp, where he leverages his extensive expertise in corporate finance and business leadership to drive strategic initiatives and foster growth within the ad tech and digital media sectors. With a robust background that spans diverse industries,...
Rob Leff serves as the Chief Financial Officer at VideoAmp, where he leverages his extensive expertise in corporate finance and business leadership to drive strategic initiatives and foster growth within the ad tech and digital media sectors. With a robust background that spans diverse industries, including ecommerce, travel, and financial services, Rob has established himself as a pivotal figure in navigating complex financial landscapes. His CPA/MBA credentials underpin his proficiency in financial modeling, budgeting, and management accounting, enabling him to provide insightful analysis that informs decision-making at the highest levels.
At VideoAmp, Rob is responsible for a comprehensive range of financial operations, including financial planning and analysis (FP&A), operational finance, and strategic finance, which encompasses capital raises and corporate development. His leadership extends to accounting functions such as general accounting, controllership, tax, treasury, and financial reporting, ensuring that the company maintains rigorous compliance and transparency. Additionally, Rob plays a crucial role in investor relations and legal matters, enhancing the company's reputation among stakeholders.
One of Rob's notable achievements includes successfully raising up to $25 million in structured capital from Capital IP, which was strategically invested to bolster Nativo's growth initiatives. His ability to forge strategic partnerships and integrate acquisitions has been instrumental in capturing new opportunities and driving significant revenue growth. With a keen focus on business intelligence and data insights, Rob is dedicated to optimizing operational efficiency and positioning VideoAmp as a leader in the evolving digital landscape. His multifaceted skill set and strategic vision make him an invaluable asset to the organization and its stakeholders.
