As the Executive Vice President at OPEN MINDS Circle, Rob Hickernell leverages his extensive expertise in digital marketing and strategy to drive innovation within the healthcare sector. With a keen focus on digital healthcare communities, Rob leads initiatives that enhance client engagement and optimize marketing...
As the Executive Vice President at OPEN MINDS Circle, Rob Hickernell leverages his extensive expertise in digital marketing and strategy to drive innovation within the healthcare sector. With a keen focus on digital healthcare communities, Rob leads initiatives that enhance client engagement and optimize marketing channels. His role encompasses a broad spectrum of responsibilities, including business development, content strategy, and product leadership, all aimed at fostering meaningful connections between healthcare providers and their audiences.
Rob's strategic direction is pivotal in shaping the consulting practice for online community websites and mobile applications, ensuring that they are not only user-friendly but also aligned with the latest industry trends. His data-driven approach allows him to implement effective marketing communications and distribution tactics, which are crucial in a rapidly evolving digital landscape. By utilizing analytics and performance management techniques, Rob continually refines strategies to improve operational efficiency and drive measurable results.
In addition to his technical skills, Rob excels in forging strategic partnerships that enhance the value proposition for clients in the pharmaceutical and healthcare sectors. His ability to inspire cross-functional teams and lead with a vision has positioned him as a thought leader in the industry. Through his commitment to process improvement and strategy implementation, Rob Hickernell is dedicated to advancing the digital marketing landscape, ultimately contributing to better healthcare outcomes and community engagement.
