Rob Harrison is an accomplished IT Manager specializing in CRM systems at Armanino LLP, where he plays a pivotal role in enhancing the effectiveness of Sales and Marketing teams through technology. With a robust background in information technology, Rob leverages his expertise in business process...
Rob Harrison is an accomplished IT Manager specializing in CRM systems at Armanino LLP, where he plays a pivotal role in enhancing the effectiveness of Sales and Marketing teams through technology. With a robust background in information technology, Rob leverages his expertise in business process optimization and requirements analysis to ensure that the enterprise-level CRM systems are not only functional but also aligned with the strategic goals of the organization. His proficiency in Salesforce.com allows him to implement tailored solutions that drive digital sales initiatives and improve customer engagement.
At Armanino, Rob is responsible for the support and administration of CRM systems, focusing on ongoing improvements that enhance user experience and data integrity. He leads key projects aimed at integrating advanced analytics tools, such as Microsoft Power BI and QlikView, into the CRM framework, enabling the Sales and Marketing teams to make data-driven decisions. His experience with Business Intelligence (BI) tools and reporting platforms like Crystal Reports empowers stakeholders with actionable insights, ultimately streamlining the sales process.
Rob’s commitment to cloud computing solutions ensures that Armanino's CRM systems remain scalable and secure, facilitating seamless collaboration across departments. His deep understanding of professional services and digital sales strategies positions him as a valuable asset in driving the firm's technological advancements. By continuously refining CRM functionalities and championing best practices, Rob Harrison is instrumental in fostering a culture of innovation and efficiency at Armanino LLP.
