Riz Alvi currently serves as the Director of Marketing for Healthcare Payer and Provider Marketing at Edifecs, a leading provider of EDI solutions that empower healthcare organizations to navigate the complexities of compliance with regulations and standards for healthcare information exchange. With a robust background...
Riz Alvi currently serves as the Director of Marketing for Healthcare Payer and Provider Marketing at Edifecs, a leading provider of EDI solutions that empower healthcare organizations to navigate the complexities of compliance with regulations and standards for healthcare information exchange. With a robust background as a "full stack" growth hacker, Riz brings over 15 years of expertise in integrated marketing and Go-To-Market strategy, making him a pivotal force in driving the company’s impressive double-digit revenue growth year-over-year. His strategic leadership has been instrumental in Edifecs' recent $3 billion acquisition, a remarkable 15X increase since his arrival.
In his role, Riz is responsible for spearheading all customer and partner-facing campaigns, leveraging his skills in marketing communications, competitive analysis, and business development to enhance brand visibility and engagement within the healthcare sector. His ability to build and lead cross-functional teams has been crucial in executing innovative marketing strategies that resonate with both payers and providers. Riz’s proficiency in project management and CRM systems further amplifies his effectiveness in driving demand generation initiatives that align with Edifecs' mission of facilitating seamless healthcare information exchange.
Recognized by the Puget Sound Business Journal as one of the 100 Fastest Growing Private Companies in Washington, Edifecs thrives under Riz's leadership, as he continues to explore new avenues for growth and collaboration within the healthcare ecosystem. His entrepreneurial mindset, combined with a deep understanding of industry dynamics, positions him as a thought leader in the healthcare marketing landscape, dedicated to transforming the way organizations communicate and operate in an increasingly complex regulatory environment.
