Ritu Jain, as the Founder and Principal of Sense&Strat LLC, brings over two decades of robust experience in the marketing landscape, specializing in data management, analytics, and artificial intelligence. Her extensive background spans various sectors, where she has effectively led product marketing, demand generation, market...
Ritu Jain, as the Founder and Principal of Sense&Strat LLC, brings over two decades of robust experience in the marketing landscape, specializing in data management, analytics, and artificial intelligence. Her extensive background spans various sectors, where she has effectively led product marketing, demand generation, market research, and customer advocacy initiatives. Ritu's unique ability to build marketing organizations from the ground up has made her a sought-after consultant and strategic advisor for small start-ups and private equity companies, including notable names like Adpaka, Undocked, and Nordic Capital.
At Sense&Strat LLC, Ritu is currently spearheading key projects that focus on developing comprehensive go-to-market (GTM) strategies and crafting compelling brand messaging. Her expertise in pricing and packaging strategies is instrumental in helping her clients navigate competitive landscapes and identify market trends. Ritu's work often involves conducting win-loss analyses and competitive assessments, providing her clients with actionable insights that drive product strategy and inform potential industry investments.
In addition to her consulting work, Ritu is recognized as an independent advisor and guest speaker, sharing her knowledge on marketing analytics and team management at industry conferences. Her proficiency in Salesforce.com and partner management further enhances her ability to deliver tailored solutions that meet the unique needs of each client. With a keen eye for innovation and a passion for empowering businesses, Ritu Jain continues to make a significant impact in the marketing domain, guiding organizations toward sustainable growth and success.