Rita Kelly serves as the Vice President of Marketing and Communications at Contiki Holidays, where she leverages over 20 years of extensive experience in both advertising and digital marketing to drive innovative strategies that resonate with the brand's youthful and adventurous audience. In her current...
Rita Kelly serves as the Vice President of Marketing and Communications at Contiki Holidays, where she leverages over 20 years of extensive experience in both advertising and digital marketing to drive innovative strategies that resonate with the brand's youthful and adventurous audience. In her current role, Rita is at the forefront of developing and executing comprehensive marketing plans that align with Contiki's business objectives, ensuring that all key functions—from brand management and PR to social media and consumer insights—are seamlessly integrated.
Rita's expertise in the digital ecosystem is particularly valuable as she navigates the complexities of website development, SEO, and performance media. Her leadership in creative campaign development has resulted in successful initiatives that not only enhance brand visibility but also foster meaningful connections with consumers. By utilizing data-driven insights from tools like Google Analytics, she optimizes marketing strategies to maximize engagement and conversion rates across various channels, including email marketing and influencer partnerships.
Currently, Rita is spearheading several key projects aimed at enhancing the customer journey through improved user experience (UX) and targeted trade marketing efforts. Her commitment to mentorship and team management has cultivated a collaborative environment where innovative ideas thrive, empowering her team to push creative boundaries. As a strategic planner, Rita is also focused on building robust co-op marketing relationships that amplify Contiki's reach and impact in the travel industry, ensuring that the brand remains a leader in delivering unforgettable experiences for young travelers worldwide.