Rita Gitobu, as Co-Founder of Go Gaga Experiential, brings over 15 years of extensive experience in regional commercial strategy and operational leadership across diverse markets in Africa and the Caribbean. Her expertise in management consulting and business strategy has been pivotal in steering the agency...
Rita Gitobu, as Co-Founder of Go Gaga Experiential, brings over 15 years of extensive experience in regional commercial strategy and operational leadership across diverse markets in Africa and the Caribbean. Her expertise in management consulting and business strategy has been pivotal in steering the agency towards its mission of innovation and creativity. At Go Gaga Experiential, established in 2013, Rita has been instrumental in developing and executing key projects that focus on digital and brand management, as well as conferencing and event management, all while emphasizing the importance of education and women empowerment.
Under her leadership, Go Gaga Experiential has successfully launched initiatives that not only elevate brand visibility but also foster community engagement and empowerment. Rita's strategic vision has led to the implementation of programs that support women entrepreneurs and educational initiatives, creating a ripple effect of positive change across the regions they serve. Her proficiency in brand management, event management, and business development has enabled the agency to exceed ambitious business quotas, ensuring sustainable growth and impact.
Rita's commitment to accountability and efficiency resonates throughout the organization, inspiring her team to strive for excellence. Her background in financial services and technology equips her with a unique perspective on leveraging enterprise software and telecommunications solutions, such as CDMA and EVDO, to enhance operational effectiveness. As a mentor and leader, Rita Gitobu continues to shape the future of Go Gaga Experiential, driving innovation and fostering a culture of empowerment that aligns with the agency's core values.
