Rita Ferris serves as the President of the Northeastern Retail Lumber Association (NRLA), where she plays a pivotal role in maximizing membership value and fostering growth in an increasingly consolidating industry. With a robust background in public policy and a proven track record in association...
Rita Ferris serves as the President of the Northeastern Retail Lumber Association (NRLA), where she plays a pivotal role in maximizing membership value and fostering growth in an increasingly consolidating industry. With a robust background in public policy and a proven track record in association management, Rita is adept at navigating the complexities of the lumber and building materials sector. Her strategic focus on business development and relationship building has been instrumental in expanding the NRLA's membership base, ensuring that the association remains a vital resource for its members.
Under Rita's leadership, key projects have included the development of innovative programs aimed at enhancing member engagement and retention. She has successfully spearheaded initiatives that leverage marketing communications and social media to amplify the association's reach and visibility. Rita's expertise in event management has also led to the organization of impactful conferences and workshops, providing members with valuable networking opportunities and insights into industry trends.
Rita's commitment to sound financial management is evident in her development and oversight of operating budgets, ensuring that the NRLA remains financially sustainable while delivering exceptional value to its members. Her skills in policy analysis and coalition building further enhance her ability to advocate for the interests of the lumber industry at both the state and national levels. With a strong foundation as an ASAE Certified Association Executive, Rita Ferris continues to drive the NRLA forward, positioning it as a leader in the retail lumber sector and a trusted partner for its members.
