Riley Waugh is a Senior UX Writer at Dell Technologies, where he plays a pivotal role in shaping the user experience for Dell APEX, the company’s innovative cloud services platform. With a strong foundation in user-centered design, Riley specializes in creating content strategies that are...
Riley Waugh is a Senior UX Writer at Dell Technologies, where he plays a pivotal role in shaping the user experience for Dell APEX, the company’s innovative cloud services platform. With a strong foundation in user-centered design, Riley specializes in creating content strategies that are deeply informed by user research. His expertise lies in crafting simple, consistent, and engaging content that enhances the usability of the customer portal, ensuring that users can navigate and utilize cloud services with ease.
In his current role, Riley collaborates closely with product design teams to develop a cohesive voice and tone that resonates with diverse user personas. His proficiency in design thinking and service design allows him to bridge the gap between technical functionality and user-friendly content, making complex information accessible and actionable. Key projects include revamping onboarding materials and optimizing in-portal messaging, both of which have significantly improved user engagement and satisfaction metrics.
Riley’s skill set extends beyond writing; he is adept at usability testing and cross-functional collaboration, ensuring that all content aligns with broader marketing strategies while meeting user needs. His familiarity with tools like Figma enhances his ability to visualize content within the design process, fostering a seamless integration of text and visuals. Fluent in French and knowledgeable in basic HTML, Riley is equipped to cater to a global audience, further amplifying the reach and impact of Dell’s cloud services. For more insights into his work and approach to UX writing, visit www.rileywaugh.com.
