Rick Smith is currently making significant strides as the Digital Director at Progressive Insurance, where he spearheads the digital servicing strategy for both web and app channels. With an impressive two decades of experience in web development and interactive design, Rick has honed his expertise...
Rick Smith is currently making significant strides as the Digital Director at Progressive Insurance, where he spearheads the digital servicing strategy for both web and app channels. With an impressive two decades of experience in web development and interactive design, Rick has honed his expertise in creating seamless customer experiences across diverse platforms. His role involves leading product delivery initiatives that enhance user engagement and satisfaction, leveraging his deep understanding of information architecture and user interface design.
At Progressive, Rick manages the backlogs and roadmaps for the servicing website and mobile native app, ensuring that the digital offerings align with customer needs and business objectives. He collaborates closely with over 12 IT teams, fostering a culture of innovation and agility in a scaled agile environment. His leadership of product owners is pivotal in delivering value-driven solutions that not only meet but exceed customer expectations.
Rick thrives on change and is passionate about discovering new methodologies to enhance digital project development and implementation. His proficiency in wireframing, usability testing, and interaction design allows him to create intuitive and user-friendly interfaces that resonate with customers. As he continues to navigate the evolving landscape of digital services, Rick remains committed to pushing the boundaries of what is possible in the insurance industry, ensuring that Progressive stays at the forefront of digital transformation. His blend of technical skills and strategic vision positions him as a key player in shaping the future of customer interactions at Progressive Insurance.
