Rick McAninch is a seasoned Senior Partner at ValueSelling Associates, where he leverages his extensive expertise to help organizations navigate the complexities of modern sales management. With a focus on companies grappling with the challenges of a rapidly changing economy, acquisitions, and heightened competition, Rick...
Rick McAninch is a seasoned Senior Partner at ValueSelling Associates, where he leverages his extensive expertise to help organizations navigate the complexities of modern sales management. With a focus on companies grappling with the challenges of a rapidly changing economy, acquisitions, and heightened competition, Rick has become a trusted advisor to over 50 leading firms globally, including notable names like Zuora, Clarabridge, and Syndigo. His deep understanding of the sales landscape enables him to implement the ValueSelling Framework®, a proven methodology that empowers sales teams to sell on value rather than price, ultimately driving sustainable growth.
In his current role, Rick is instrumental in leading key projects that enhance the sales capabilities of his clients. He specializes in developing tailored training programs that not only refine selling skills but also foster strategic partnerships and improve account management practices. His work with the Vortex Prospecting™ program exemplifies his commitment to creating repeatable processes that boost connections and conversations, thereby enriching the revenue pipeline. By integrating his skills in program management and forecasting with his passion for new business development, Rick ensures that organizations are well-equipped to thrive in competitive markets.
Rick's unique blend of industry knowledge and practical experience positions him as a thought leader in professional services and SaaS sales. His insights into the intricacies of the sales process enable him to guide teams through the complexities of B2B sales, ensuring they are not just meeting targets but exceeding them through value-driven strategies. As he continues to shape the future of sales training at ValueSelling Associates, Rick remains dedicated to empowering organizations to achieve lasting success in an ever-evolving marketplace.
