Rick Lisa serves as the Director of Intelligent Edge Business Development for the Americas at Intel Corporation, where he plays a pivotal role in driving the company’s initiatives in Intelligent Edge, Digital Transformation, and Smart Infrastructure. With a robust background in B2B technology sales, Rick...
Rick Lisa serves as the Director of Intelligent Edge Business Development for the Americas at Intel Corporation, where he plays a pivotal role in driving the company’s initiatives in Intelligent Edge, Digital Transformation, and Smart Infrastructure. With a robust background in B2B technology sales, Rick is adept at navigating complex market dynamics and structuring sales teams to capitalize on emerging opportunities across diverse verticals. His strategic oversight encompasses all selling motions, including direct end-user engagements, channel partnerships, integrators, and OEM/ODM collaborations, ensuring that Intel remains at the forefront of innovation in the rapidly evolving tech landscape.
Currently, Rick is spearheading key projects that focus on enhancing digital transformation efforts for businesses looking to leverage smart infrastructure solutions. His expertise in go-to-market strategy and competitive analysis allows him to identify and address the unique needs of various industry segments, fostering a collaborative environment that drives performance and exceeds financial goals. Rick’s commitment to change management and decision support is instrumental in aligning Intel’s offerings with market demands, enabling clients to navigate their digital journeys effectively.
In addition to his technical acumen, Rick excels in building rapport and creating consensus among stakeholders at all levels. His passion for team dynamics and collaborative success is evident in his leadership style, which emphasizes open communication and shared objectives. As he continues to lead Intel’s initiatives in the Intelligent Edge space, Rick remains dedicated to empowering organizations to harness the full potential of digital transformation, ultimately shaping a smarter, more connected future.
