Rick Lacroix is a seasoned Corporate Communications Consultant at LCX Strategies, where he leverages his award-winning expertise in strategic communications and reputation management to drive impactful initiatives for clients across various sectors. With a robust background in both publicly traded companies and hypergrowth startups, Rick...
Rick Lacroix is a seasoned Corporate Communications Consultant at LCX Strategies, where he leverages his award-winning expertise in strategic communications and reputation management to drive impactful initiatives for clients across various sectors. With a robust background in both publicly traded companies and hypergrowth startups, Rick excels in crafting tailored communication strategies that resonate in highly competitive environments, particularly within the realms of professional services, cloud computing, SaaS, AI, analytics, and hardware markets.
At LCX Strategies, Rick is currently spearheading several key projects that focus on enhancing brand visibility and stakeholder engagement through comprehensive global PR campaigns. His strategic communications planning and execution are complemented by his adeptness in media relations, ensuring that clients effectively convey their narratives to target audiences. Rick's proficiency in crisis communications is particularly invaluable, as he prepares organizations to navigate challenging situations while safeguarding their reputations.
In addition to his project work, Rick is committed to empowering clients through media training and executive communications, equipping leaders with the skills necessary to articulate their vision and values confidently. His approach to internal communications fosters a culture of transparency and collaboration, essential for driving employee engagement and alignment with organizational goals. By integrating social media strategies and multi-channel marketing techniques, Rick enhances demand and lead generation efforts, ultimately contributing to sustained business growth and strategic partnerships.
With a keen understanding of the dynamics of the tech landscape and a passion for storytelling, Rick Lacroix continues to make a significant impact at LCX Strategies, helping clients navigate the complexities of modern communication while building lasting reputations in their respective industries.
