Rick Lackner is a seasoned professional with over 20 years of experience in the sign industry, currently serving as the Vice President of Business Development & Product Innovations at Universal Signs. His extensive background in business management and strategic planning uniquely positions him to tackle...
Rick Lackner is a seasoned professional with over 20 years of experience in the sign industry, currently serving as the Vice President of Business Development & Product Innovations at Universal Signs. His extensive background in business management and strategic planning uniquely positions him to tackle the most complex signage and awning challenges faced by clients. Rick’s commitment to "Service Beyond Expectations" is evident in every project he oversees, ensuring that clients receive not only superior products but also an unparalleled customer experience.
At Universal Signs, Rick is instrumental in driving new business development initiatives and crafting innovative marketing strategies that resonate within the competitive landscape of the signage industry. His leadership skills and expertise in account management enable him to forge strong relationships with clients, many of whom he proudly considers friends. Rick’s hands-on approach, from concept to completion, ensures that every project meets deadlines and exceeds client expectations, solidifying Universal Signs' reputation for reliability and excellence.
Key projects under Rick's guidance have included large-scale installations and custom signage solutions that highlight his ability to blend creativity with practicality. His strategic planning skills allow him to navigate complex budgets while maintaining a focus on quality and service. As a leader in B2B sales, Rick continuously seeks opportunities to innovate and expand Universal Signs’ offerings, ensuring the company remains at the forefront of the industry. With a passion for delivering exceptional results, Rick Lackner exemplifies the dedication and expertise that drive Universal Signs to new heights.
