Rick Laberge serves as the Chief Operating Officer at HARIBO of America, Inc., where he plays a pivotal role in steering the company’s marketing and sales operations. With a robust background in general management and sales, Rick has a proven track record of revitalizing struggling...
Rick Laberge serves as the Chief Operating Officer at HARIBO of America, Inc., where he plays a pivotal role in steering the company’s marketing and sales operations. With a robust background in general management and sales, Rick has a proven track record of revitalizing struggling businesses and launching successful consumer product brands. His extensive experience at industry giants such as Procter & Gamble, Johnson & Johnson, and Mars has equipped him with a unique blend of strategic insight and operational expertise.
At HARIBO, Rick is at the forefront of driving growth in the highly competitive sugar confectionery market. Under his leadership, the company has solidified its position as the world market leader in the fruit gum segment, with an impressive production rate of 100 million Gold Bears daily. His strategic focus on brand-building and shopper marketing has been instrumental in HARIBO's rapid ascent as the fastest-growing sugar confection company in the United States, capturing significant market share and consumer loyalty.
Rick’s key projects often revolve around innovative product launches and strategic planning initiatives that align with consumer trends and preferences. His adeptness in training and leadership fosters a collaborative environment that empowers teams to excel in sales and marketing efforts. By leveraging his skills in management and product marketing, Rick continues to enhance HARIBO's brand presence and drive sustainable growth, ensuring that the company remains a beloved choice among candy enthusiasts across the nation.
