As a Partner at SoHo Experiential, LLC, Rick Kiley plays a pivotal role in shaping the agency's innovative approach to experiential marketing. With nearly two decades of experience in the industry, Rick has been instrumental in executing over 10,000 events annually for a diverse portfolio...
As a Partner at SoHo Experiential, LLC, Rick Kiley plays a pivotal role in shaping the agency's innovative approach to experiential marketing. With nearly two decades of experience in the industry, Rick has been instrumental in executing over 10,000 events annually for a diverse portfolio of lifestyle brands. His expertise in event planning and management, combined with a keen understanding of consumer insights, allows him to craft immersive experiences that resonate with audiences and drive brand engagement.
Rick's leadership is characterized by a commitment to pushing the boundaries of guerrilla marketing and experiential events. He believes that the best campaigns are those that not only capture attention but also foster genuine connections between brands and consumers. Under his guidance, SoHo Experiential has developed a reputation for delivering cutting-edge marketing strategies that leverage market research and lead generation techniques to maximize impact.
Key projects that Rick has spearheaded include high-profile product launches, interactive brand activations, and large-scale festivals that have garnered industry accolades and recognition. His ability to blend creativity with strategic marketing communications has positioned SoHo Experiential as a leader in the field, striving to build the best agency not just in New York, but globally. As Rick continues to innovate and inspire, he remains dedicated to enhancing the experiential marketing landscape, ensuring that every event is a unique opportunity for brands to connect meaningfully with their audiences.
