As the Director of External Communications and Brand at Rolls-Royce, Richard Wray plays a pivotal role in shaping the narrative and reputation of one of the world's most esteemed engineering companies. With a wealth of experience in strategic corporate affairs, Richard serves as the most...
As the Director of External Communications and Brand at Rolls-Royce, Richard Wray plays a pivotal role in shaping the narrative and reputation of one of the world's most esteemed engineering companies. With a wealth of experience in strategic corporate affairs, Richard serves as the most senior communicator within the organization, providing expert counsel to the Executive Team and the Board on all facets of communications, brand management, and reputation enhancement. His leadership is particularly evident in the execution of the company’s first brand refresh in two decades, a project that not only revitalizes the Rolls-Royce identity but also aligns it with contemporary values and market expectations.
Richard's expertise extends to crafting a compelling corporate net zero narrative, positioning Rolls-Royce as a leader in sustainability within the aerospace and defense sectors. This initiative is critical as the company navigates the complexities of environmental responsibility while maintaining its commitment to innovation and excellence. His strategic approach to communications planning and stakeholder engagement ensures that key messages resonate with diverse audiences, from investors to customers and the broader public.
With a strong foundation in copywriting, digital strategy, and content strategy, Richard adeptly leverages various platforms to amplify the Rolls-Royce brand. His background in journalism enriches his ability to tell impactful stories that highlight the company’s advancements and contributions to society. As a guardian of the Rolls-Royce brand, Richard Wray not only enhances its reputation but also fosters a culture of transparency and trust, essential for navigating the challenges of today’s dynamic business environment.
