Rich R. is a dynamic leader at Canon USA, where he serves as the Senior Director of Product Marketing and Planning for the Large Format Systems Division. With over 25 years of B2B product, channel, and brand marketing experience, Rich has established himself as a...
Rich R. is a dynamic leader at Canon USA, where he serves as the Senior Director of Product Marketing and Planning for the Large Format Systems Division. With over 25 years of B2B product, channel, and brand marketing experience, Rich has established himself as a pivotal figure in the management of diverse product cycles, from emerging innovations to mature offerings. His role encompasses overseeing the entire portfolio of large format products, including the renowned imagePROGRAF, Arizona, Colorado, ColorWave, and PlotWave printing solutions, ensuring that Canon remains at the forefront of the industry.
In his capacity as division head, Rich is responsible for creating and managing the yearly divisional budget, P&L, and key performance indicators (KPIs), which are critical for driving market share and profitability. His expertise in competitive analysis and brand management allows him to identify market trends and position Canon's products effectively against competitors. Rich is also adept at fostering collaboration across product marketing and planning teams, leveraging his skills in business development and sales operations to mentor and grow talent within the organization.
Key projects under Rich's leadership include the launch of innovative large format printing solutions that cater to the evolving needs of businesses across various sectors. His strategic vision and creative direction have not only enhanced Canon's product offerings but have also strengthened relationships with key stakeholders and clients. Rich's commitment to excellence and his ability to navigate the complexities of the B2B landscape make him a driving force behind Canon USA's success in the large format systems market.
