Rich Hirsch is a dynamic Chief Marketing Officer at UnaliWear, where he leverages his extensive expertise in e-business, marketing strategy, and product development to drive the company's mission of empowering individuals to age in place with confidence. With a career marked by entrepreneurial spirit and...
Rich Hirsch is a dynamic Chief Marketing Officer at UnaliWear, where he leverages his extensive expertise in e-business, marketing strategy, and product development to drive the company's mission of empowering individuals to age in place with confidence. With a career marked by entrepreneurial spirit and a passion for innovation, Rich plays a pivotal role in shaping UnaliWear's brand narrative and market positioning within the health engagement sector. His leadership is instrumental in orchestrating comprehensive marketing and sales strategies that not only elevate the company’s visibility but also enhance customer service experiences.
At UnaliWear, Rich is at the forefront of several key projects aimed at integrating cutting-edge technology into everyday life, ensuring that seniors and their families can enjoy peace of mind through smart, wearable solutions. His strategic planning skills have been crucial in developing initiatives that resonate with target audiences, effectively communicating the value of UnaliWear's products. Rich's background in consumer packaged goods (CPG) and media enriches his approach to brand development, allowing him to craft compelling narratives that connect emotionally with consumers.
As a key member of the executive team, Rich collaborates closely with cross-functional teams to drive new business development and product marketing efforts. His ability to adapt to the evolving landscape of health technology, coupled with his commitment to enhancing user experience, positions UnaliWear as a leader in the industry. Rich’s vision not only contributes to the company’s growth trajectory but also reflects his dedication to making a meaningful impact in the lives of those he serves.
