Ricardo Vidal serves as the Head of Innovation at British Airways, where he is at the forefront of driving transformative change within one of the world’s leading airlines. With over 20 years of diverse professional experience across various international environments, Ricardo has honed his expertise...
Ricardo Vidal serves as the Head of Innovation at British Airways, where he is at the forefront of driving transformative change within one of the world’s leading airlines. With over 20 years of diverse professional experience across various international environments, Ricardo has honed his expertise in innovation and complex programme management, positioning him as a pivotal figure in the evolution of British Airways’ operational and customer engagement strategies. His current role involves spearheading the Innovation transformation initiative, which aims to enhance the airline's offerings for employees, customers, and operational efficiency through cutting-edge solutions and technologies.
At IAG, Ricardo is dedicated to multiplying the value of innovation and artificial intelligence across the group’s operating companies. He is actively involved in key projects that leverage AI to streamline processes, improve customer experiences, and foster a culture of continuous improvement. His leadership in benefits-driven transformation ensures that every initiative aligns with strategic goals, delivering measurable outcomes that enhance overall performance.
Ricardo’s specialties in business transformation, governance, and change management are complemented by his strong skills in program management and project portfolio management. His entrepreneurial mindset drives him to explore new avenues for growth and innovation, making him a catalyst for change within the aviation industry. As he navigates the complexities of implementing innovative solutions, Ricardo remains committed to fostering collaboration and inspiring teams to embrace a forward-thinking approach, ultimately positioning British Airways as a leader in the future of air travel.
