Ricardo Aros is a distinguished figure in the marketing and advertising landscape of Chile, currently serving as the Founder and Director of APG Chile. With over two decades of experience, he has honed his expertise in integrated marketing strategies, digital marketing, and brand architecture, making...
Ricardo Aros is a distinguished figure in the marketing and advertising landscape of Chile, currently serving as the Founder and Director of APG Chile. With over two decades of experience, he has honed his expertise in integrated marketing strategies, digital marketing, and brand architecture, making him a sought-after strategist in the industry. His academic foundation, anchored by a Master's in Consumer Behavior from Universidad Adolfo Ibáñez (UAI), equips him with a profound understanding of consumer insights, which he leverages to drive impactful campaigns for leading brands such as Sura, Samsung, Falabella, BancoEstado, and Movistar.
At APG Chile, Ricardo plays a pivotal role as the direct representative for APG London, bridging international best practices with local market needs. His leadership has been instrumental in fostering a collaborative environment that encourages innovative thinking and strategic planning among marketing professionals. Under his guidance, APG Chile has embarked on key projects that emphasize the importance of effectiveness in advertising, earning numerous accolades that underscore the value of strategic creativity in achieving business objectives.
Ricardo's skill set encompasses a wide array of competencies, including social media marketing, content strategy, and business management, allowing him to navigate the complexities of the digital landscape effectively. His commitment to excellence and thought leadership in the industry not only enhances the reputation of APG Chile but also contributes to the broader marketing community, inspiring emerging talent and established professionals alike to push the boundaries of what is possible in advertising.
