Riana Rickard is a dynamic Social Media and Program Manager at Day Owl, where she leverages her extensive background in journalism and digital strategy to create compelling narratives that resonate with diverse audiences. In her current role, Riana collaborates closely with the creative team to...
Riana Rickard is a dynamic Social Media and Program Manager at Day Owl, where she leverages her extensive background in journalism and digital strategy to create compelling narratives that resonate with diverse audiences. In her current role, Riana collaborates closely with the creative team to develop an engaging social media calendar that not only highlights Day Owl’s brand values but also fosters a vibrant community around its products. Her keen understanding of brand awareness and digital marketing media allows her to prioritize competing projects effectively, ensuring that each initiative aligns with the company’s overarching goals.
Riana’s expertise in creative content creation shines through in her ability to craft posts that are not only visually appealing but also rich in storytelling. She utilizes her skills in poetry and news writing to infuse creativity into every piece of content, making it relatable and impactful. Her experience in problem-solving and cross-functional team leadership equips her to communicate seamlessly with various departments, ensuring that all functions of the business are aligned and informed.
Currently, Riana is spearheading several key projects that focus on enhancing Day Owl’s digital presence and community engagement. By employing data modeling techniques, she analyzes audience interactions and feedback, allowing her to refine strategies that drive engagement and foster loyalty. Riana’s passion for culture and community is evident in her work, as she continuously seeks to build connections that elevate the brand and enrich the customer experience. With her unique blend of skills and insights, Riana is not only shaping Day Owl’s social media landscape but also contributing to a broader narrative that celebrates creativity and connection.
