Rhiannon Cook currently serves as the Director of Product Marketing at Spora Health, where she plays a pivotal role in shaping the company's growth strategy and enhancing the customer journey for Black Americans and people of color through innovative telemedicine solutions. With a strong focus...
Rhiannon Cook currently serves as the Director of Product Marketing at Spora Health, where she plays a pivotal role in shaping the company's growth strategy and enhancing the customer journey for Black Americans and people of color through innovative telemedicine solutions. With a strong focus on e-commerce and direct-to-consumer (D2C) brands, Rhiannon is dedicated to driving innovation and exceeding performance goals, all while raising the bar for exceptional customer experiences. Her expertise in social media marketing, brand management, and customer relationship management (CRM) allows her to craft compelling narratives that resonate with diverse audiences, making complex healthcare concepts accessible and engaging.
At Spora Health, Rhiannon is responsible for creating and executing a comprehensive product marketing roadmap that aligns with the company's mission to provide equitable healthcare access. She leads key projects that involve extensive market research and data analysis, leveraging tools like Google Analytics and Google AdWords to inform strategic decisions. By fostering strong client relationships and utilizing effective lead generation techniques, Rhiannon ensures that Spora Health not only meets but anticipates the needs of its users. Her passion for helping everyday people navigate the complexities of healthcare is evident in her work, as she continuously seeks to empower individuals with the knowledge and resources necessary to improve their health outcomes. Through her leadership, Rhiannon is not just driving growth; she is transforming the healthcare experience for underserved communities.
