Rheya Wren serves as a Senior Art Director at EssenceMediacom, where her strategic systems thinking and creative vision converge to drive impactful marketing initiatives. With a robust background in visual design and a keen understanding of sustainable market practices, Rheya has successfully led award-winning programmatic...
Rheya Wren serves as a Senior Art Director at EssenceMediacom, where her strategic systems thinking and creative vision converge to drive impactful marketing initiatives. With a robust background in visual design and a keen understanding of sustainable market practices, Rheya has successfully led award-winning programmatic campaigns across diverse channels, including video, social media, search, and emerging platforms. Her expertise lies in leveraging data-driven approaches and dynamic optimization strategies, which have consistently exceeded awareness and intent KPIs for her clients.
At EssenceMediacom, Rheya manages high-performing teams of designers and developers, ensuring that targeted ad placements are not only visually compelling but also effectively delivered to the intended audiences. Her leadership fosters a collaborative environment where creativity thrives, enabling her team to innovate and execute cutting-edge solutions. Recently, she has spearheaded the development of innovative AI channels, significantly enhancing campaign performance and client satisfaction.
Rheya's proficiency with industry-standard tools such as Adobe Creative Suite, InDesign, and CSS complements her skills in motion graphics, user experience, and interaction design. Her holistic approach to advertising and e-commerce allows her to create in-market innovations that resonate with target audiences, driving engagement and conversion. As a self-starter and visionary leader, Rheya Wren continues to push the boundaries of creative excellence, making her a pivotal asset to EssenceMediacom and the broader marketing landscape.
