Reyna Machado serves as the Executive Director of the Adelphi NY Statewide Breast Cancer Hotline & Support Program, where she leverages her extensive background in healthcare marketing and business development to enhance the program's outreach and impact. With a robust track record in leading successful...
Reyna Machado serves as the Executive Director of the Adelphi NY Statewide Breast Cancer Hotline & Support Program, where she leverages her extensive background in healthcare marketing and business development to enhance the program's outreach and impact. With a robust track record in leading successful campaigns and managing teams, Reyna is dedicated to fostering relationships with key stakeholders, including 12 foundations, to secure essential funding and support for the program's initiatives. Under her leadership, the program operates with a budget exceeding $800,000, where she skillfully navigates grant writing, budgeting, and reporting to ensure financial sustainability.
Reyna's expertise in bilingual counseling and patient navigation is pivotal in providing culturally competent support to diverse communities affected by breast cancer. She champions community outreach and health education efforts, ensuring that vital resources, such as referrals for mammography screenings, are accessible to those in need. Her strategic planning and brand marketing skills enable her to effectively communicate the program's mission, while her proficiency in digital marketing and healthcare social media enhances visibility and engagement with the target audience.
In addition to her operational oversight, Reyna is a passionate advocate for public relations and fundraising, utilizing her leadership and public speaking skills to raise awareness and drive support for breast cancer initiatives. Her commitment to data analysis and proposal writing further strengthens the program's ability to measure impact and secure future funding. Through her multifaceted role, Reyna Machado continues to make significant strides in advancing breast cancer support services, ultimately improving the lives of those affected by this disease.
