Renata Gober serves as the Senior Manager of North America Field Marketing at Software AG, where she plays a pivotal role in shaping the company's regional marketing strategy. With a wealth of experience in field and partner marketing, Renata is adept at driving strategic initiatives...
Renata Gober serves as the Senior Manager of North America Field Marketing at Software AG, where she plays a pivotal role in shaping the company's regional marketing strategy. With a wealth of experience in field and partner marketing, Renata is adept at driving strategic initiatives that not only enhance brand visibility but also significantly contribute to pipeline generation and revenue acceleration. Her expertise lies in orchestrating comprehensive marketing plans that integrate various channels, including targeted events, webinars, and account-based marketing (ABM) strategies, ensuring that each campaign is tailored to meet the unique needs of the North American market.
In her current role, Renata oversees the planning, creation, and execution of high-impact marketing campaigns and events, collaborating closely with sales teams, industry partners, and global marketing counterparts. This collaborative approach enables her to leverage insights from multiple stakeholders, ensuring that marketing efforts are aligned with sales objectives and market demands. Renata's proficiency in marketing analytics allows her to measure the effectiveness of campaigns, enabling continuous optimization and refinement of strategies to drive bookings growth.
Key projects under her leadership have included the launch of innovative product campaigns and strategic partnerships that enhance Software AG's market presence. Renata's ability to cultivate strong relationships with industry partners has been instrumental in expanding the company's reach and influence within the technology sector. With a focus on integrated marketing and brand management, she is committed to delivering exceptional results that resonate with target audiences and support the overall business goals of Software AG.
