As the Regional Director of Sales and Marketing at Peachtree Hospitality Management, Rebecca Sterrett plays a pivotal role in driving revenue growth and enhancing brand presence across a diverse portfolio of hotel brands, including Marriott, Hilton, IHG, and Choice Hotels. With a focus on the...
As the Regional Director of Sales and Marketing at Peachtree Hospitality Management, Rebecca Sterrett plays a pivotal role in driving revenue growth and enhancing brand presence across a diverse portfolio of hotel brands, including Marriott, Hilton, IHG, and Choice Hotels. With a focus on the South Atlantic Region of Florida, Rebecca leads a dynamic sales team, leveraging her extensive expertise in hotel management and marketing strategy to develop tailored approaches that resonate with local markets.
Her hands-on support for hotel sales teams is instrumental in crafting strategic objectives that align with both corporate goals and regional market demands. By conducting thorough market analyses, Rebecca identifies new business opportunities and fosters strong relationships with key stakeholders, ensuring that each hotel under her guidance is well-positioned to capture incremental revenues. Her adept negotiation skills and understanding of yield management allow her to maximize profitability while maintaining exceptional guest experiences.
Key projects under Rebecca's leadership include the implementation of innovative marketing strategies that enhance online visibility and drive direct bookings, as well as the development of comprehensive training programs for sales teams to refine their skills in catering and concierge services. By emphasizing collaboration and open communication, Rebecca cultivates a culture of excellence within her team, empowering them to achieve and exceed sales targets. Her commitment to professional development and strategic foresight ensures that Peachtree Hospitality Management remains competitive in a rapidly evolving industry landscape.
