Rebecca Raitterjohnson serves as the Director of Dispensed Innovation at The Coca-Cola Company, where she plays a pivotal role in shaping the future of the brand within the foodservice and on-premise channels. With her extensive background in merchandising and a keen eye for product innovation,...
Rebecca Raitterjohnson serves as the Director of Dispensed Innovation at The Coca-Cola Company, where she plays a pivotal role in shaping the future of the brand within the foodservice and on-premise channels. With her extensive background in merchandising and a keen eye for product innovation, Rebecca is recognized as a subject matter expert (SME) in the Coca-Cola system. Her current responsibilities include spearheading the development of a robust innovation pipeline that aligns with the strategic goals for North America, ensuring that new product offerings not only meet consumer demands but also enhance brand integrity and profitability.
Rebecca's approach is deeply rooted in data-driven analysis, allowing her to identify emerging trends and consumer preferences that inform product development. Her proficiency in collaborative planning, forecasting, and replenishment (CPFR) ensures that inventory management is optimized, supporting seamless execution across various channels. By leveraging her skills in trend analysis and private label development, she effectively identifies and cultivates new opportunities that resonate with target audiences while achieving margin goals.
Key projects under Rebecca’s leadership have included the launch of innovative dispensed beverage solutions that cater to evolving consumer tastes, as well as strategic partnerships aimed at enhancing the customer experience in foodservice environments. Her assertive and results-oriented mindset drives cross-functional collaboration, enabling her to work closely with marketing, sales, and operations teams to bring innovative concepts to market. As Rebecca continues to navigate the dynamic landscape of the beverage industry, her commitment to excellence and her strategic vision position her as a key influencer in the ongoing evolution of Coca-Cola’s product offerings.
