As the Executive Vice President at Acronym, Rebecca Kaplan is at the forefront of transforming the digital marketing landscape for a diverse portfolio of global clients. With a sharp focus on optimizing the full spectrum of digital marketing strategies, Rebecca drives operational excellence and strategic...
As the Executive Vice President at Acronym, Rebecca Kaplan is at the forefront of transforming the digital marketing landscape for a diverse portfolio of global clients. With a sharp focus on optimizing the full spectrum of digital marketing strategies, Rebecca drives operational excellence and strategic direction in enhancing customer experiences. Her expertise in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and analytics positions her as a key player in ensuring that Acronym's clients achieve measurable growth and engagement in an increasingly competitive digital environment.
Rebecca leads a dynamic global team of digital marketing professionals, overseeing the planning, execution, and optimization of campaigns tailored for Commercial, Enterprise, and Strategic customers. Her commitment to data-driven decision-making allows her to forecast, plan, and prioritize resources effectively, ensuring that each project aligns with client goals and delivers exceptional results. In addition to her operational responsibilities, Rebecca is instrumental in fostering strategic partnerships and enhancing online branding initiatives, particularly within the luxury and lifestyle sectors.
Her proficiency in client growth strategies and presentation coaching empowers her team to communicate effectively and drive brand awareness across multiple platforms. With a keen understanding of usability and social media dynamics, Rebecca is dedicated to refining the customer journey, ultimately leading to improved user experiences and higher conversion rates. Under her leadership, Acronym continues to set benchmarks in digital marketing excellence, making Rebecca a pivotal figure in the industry's evolution.
