As the Head of Studio and Chief Commercial Officer at Wax Poetics, Rebecca Jolly is at the forefront of redefining the intersection of music, culture, and commerce. With a robust background in the music, publishing, and entertainment sectors, Rebecca has been instrumental in driving innovative...
As the Head of Studio and Chief Commercial Officer at Wax Poetics, Rebecca Jolly is at the forefront of redefining the intersection of music, culture, and commerce. With a robust background in the music, publishing, and entertainment sectors, Rebecca has been instrumental in driving innovative strategies that foster growth and engagement. Under her leadership, Wax Poetics has embarked on an exciting new chapter, transitioning from its roots as a revered music journal to a dynamic platform that encompasses Journal, Collections, and Studio offerings.
Rebecca’s expertise in media planning, business development, and strategic partnerships has been pivotal in revitalizing the brand since its global relaunch in 2021. She is passionate about harnessing new media and content marketing to create integrated solutions that resonate with audiences and elevate brands. Her vision is not just to celebrate music but to leverage it as a powerful tool for brand growth, as articulated in her Amazon bestselling book, "How Music Grows Brands."
Key projects under her direction include the development of unique content collaborations and innovative marketing campaigns that connect artists with brands in meaningful ways. Her strategic approach to client services ensures that every partnership is mutually beneficial, driving both creative expression and commercial success. As Wax Poetics continues to evolve, Rebecca remains committed to pushing the boundaries of what’s possible in the music and media landscape, making her a pivotal figure in shaping the future of the industry. Watch this space as she leads the charge into a new era of creativity and collaboration.
