Rayna Hernandez is a dynamic Senior Designer at Bespoke Beauty Brands, where she plays a pivotal role in shaping the visual identity and marketing strategies for two prominent beauty lines: Jason Wu Beauty and KimChiChic Beauty. With a robust background in fashion, beauty, and lifestyle...
Rayna Hernandez is a dynamic Senior Designer at Bespoke Beauty Brands, where she plays a pivotal role in shaping the visual identity and marketing strategies for two prominent beauty lines: Jason Wu Beauty and KimChiChic Beauty. With a robust background in fashion, beauty, and lifestyle design, Rayna combines her artistic vision with strong conceptual skills to create clean, corporate, and visually stunning designs that resonate with consumers. Her expertise in layout design and logo creation, coupled with her proficiency in Adobe Creative Suite, enables her to craft compelling brand narratives that elevate consumer engagement.
In her current role, Rayna is dedicated to building and strengthening brand identities through the development of comprehensive Style Guides and Brand Guidelines. She serves as the creative lead, ensuring that the implementation of brand standards is consistent across all platforms, from digital marketing to packaging design. Her keen eye for detail and innovative approach to creative direction have been instrumental in launching successful promotional campaigns that not only capture attention but also foster brand loyalty.
Rayna’s commitment to problem-solving and her ability to leverage digital photography further enhance her design projects, allowing her to create visually cohesive and impactful marketing materials. As she continues to explore new ways to engage consumers, Rayna remains at the forefront of industry trends, ensuring that Jason Wu Beauty and KimChiChic Beauty not only meet but exceed the expectations of their target audiences. Her passion for design and brand development positions her as a key player in the beauty industry, driving the success of Bespoke Beauty Brands with every project she undertakes.
