Ray Lapena serves as the Vice President of Marketing at Industrial Defender, where he leverages his extensive expertise in brand strategy and growth marketing to safeguard critical assets and operations against the ever-evolving landscape of cyber threats. With a keen focus on the operational technology...
Ray Lapena serves as the Vice President of Marketing at Industrial Defender, where he leverages his extensive expertise in brand strategy and growth marketing to safeguard critical assets and operations against the ever-evolving landscape of cyber threats. With a keen focus on the operational technology (OT) sector, Ray leads a dynamic marketing team dedicated to delivering innovative solutions that provide deeper-level asset data and vital endpoint information. His leadership is pivotal in driving key projects that enhance compliance and mitigate cyber risks, ensuring that organizations can confidently navigate the complexities of today's digital environment.
Under Ray's guidance, Industrial Defender has successfully blurred the lines between B2B and B2C marketing, recognizing that at the core of every transaction are human beings with shared concerns about security and trust. This human-centric approach not only fosters deeper connections with clients but also enhances the overall customer experience. Ray's commitment to integrating creative strategies with data-driven insights has resulted in impactful campaigns that resonate across diverse audiences, from industrial operators to executive decision-makers.
His skill set encompasses a wide array of marketing disciplines, including campaign planning, public relations, and messaging development, which he employs to craft compelling narratives that highlight the significance of cybersecurity in protecting critical infrastructure. Ray's passion for fostering a collaborative and enjoyable work environment empowers his team to innovate while delivering measurable business value. As Industrial Defender continues to lead the charge in cybersecurity for the OT landscape, Ray Lapena remains at the forefront, championing initiatives that not only protect organizations but also drive sustainable growth in an increasingly interconnected world.
