Ravneet Gill is a seasoned Marketing Campaign Manager at Abbott, where she leverages her extensive experience to drive impactful marketing initiatives within the healthcare sector. With a unique multi-sector background, Ravneet excels at quickly identifying and understanding the nuanced needs of healthcare professionals (HCPs) across...
Ravneet Gill is a seasoned Marketing Campaign Manager at Abbott, where she leverages her extensive experience to drive impactful marketing initiatives within the healthcare sector. With a unique multi-sector background, Ravneet excels at quickly identifying and understanding the nuanced needs of healthcare professionals (HCPs) across the UK and Ireland. Her current role involves the strategic delivery of marketing campaigns that not only resonate with HCPs but also enhance patient outcomes through innovative point-of-care technologies.
One of her key projects includes the development and execution of a comprehensive multichannel demand generation campaign focused on respiratory infections, including COVID-19 and flu. This initiative showcases her expertise in integrated marketing, as it encompasses various elements such as engaging landing pages, thought-provoking Key Opinion Leader (KOL) videos, and targeted email campaigns. By analyzing campaign performance metrics, Ravneet ensures that each component is optimized for maximum impact, demonstrating her proficiency in digital marketing and data-driven strategy.
Ravneet's skill set extends beyond traditional marketing; she is adept in account management, public relations, and sponsorship, enabling her to build strong relationships with stakeholders and drive collaboration across teams. Her ability to synthesize insights from diverse sectors allows her to craft campaigns that are not only innovative but also tailored to meet the specific demands of the healthcare landscape. Outside of her professional endeavors, Ravneet's passion for dance, art, and the performing arts enriches her creative approach to marketing, making her a dynamic force in the industry.
