Raul Espada currently serves as the Chief Operating Officer (COO) and Chief Marketing Officer (CMO) at XRF, where he leverages his extensive background in marketing management and business strategy to drive the company’s mission of simplifying complex decision-making for its clients. With a career that...
Raul Espada currently serves as the Chief Operating Officer (COO) and Chief Marketing Officer (CMO) at XRF, where he leverages his extensive background in marketing management and business strategy to drive the company’s mission of simplifying complex decision-making for its clients. With a career that spans various industries, including pharmaceuticals, fashion, retail, and spirits, Raul brings a wealth of knowledge in both Above The Line (ATL) and Below The Line (BTL) marketing strategies, complemented by a strong digital focus. His recent experience in running his own advertising agency has further honed his skills in brand management and strategic planning, enabling him to effectively navigate the intricacies of market research and consumer behavior.
At XRF, Raul is spearheading key projects that integrate generative AI technologies to enhance the company’s offerings. By transforming complex data into visually accessible insights, he ensures that decision-makers can act with clarity and confidence. His expertise in social media strategy and high-rotation products allows him to craft compelling narratives that resonate with diverse audiences, ultimately driving engagement and business growth. As a leader, Raul is committed to fostering an innovative culture that embraces new technologies and methodologies, positioning XRF as a pivotal resource for organizations facing multifaceted challenges. His strategic vision and hands-on approach to marketing and operations are instrumental in shaping the future of decision-making support in an increasingly complex world.
