As the Digital Analytics Manager at 1-800-FLOWERS.COM, INC., Raquel Mercado plays a pivotal role in shaping the company's data-driven marketing strategies. With a robust background in online marketing analysis and web analytics, she leverages her expertise to optimize e-commerce performance and enhance decision-making processes across...
As the Digital Analytics Manager at 1-800-FLOWERS.COM, INC., Raquel Mercado plays a pivotal role in shaping the company's data-driven marketing strategies. With a robust background in online marketing analysis and web analytics, she leverages her expertise to optimize e-commerce performance and enhance decision-making processes across the organization. Raquel is particularly known for her proficiency in designing and automating advanced Tableau dashboards, which provide senior leadership, including the President of the Flowers brand, with real-time access to critical key performance indicators (KPIs).
One of her key projects has been the seamless migration to Google Analytics 4 (GA4), where she ensured data accuracy and integrity, enabling the team to harness the full potential of advanced analytics. This transition not only improved reporting capabilities but also empowered the marketing team to make informed decisions based on real-time data insights. Raquel's analytical acumen extends to social media marketing and brand management, where she utilizes tools like Google Search Console and Klipfolio to drive lead generation and enhance overall campaign effectiveness.
Her results-driven approach has led to significant improvements in campaign performance, allowing 1-800-FLOWERS.COM to stay competitive in the dynamic e-commerce landscape. Raquel's ability to translate complex data into actionable insights makes her an invaluable asset to the organization, as she continues to foster a culture of data-driven decision-making that aligns with the company's strategic goals.
