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Raquel Mercado

Linkedin Profile
Digital Analytics Manager at 1-800-FLOWERS.COM, INC. | Port Jefferson Station, New York, United States
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About Raquel Mercado

  • As the Digital Analytics Manager at 1-800-FLOWERS.COM, INC., Raquel Mercado plays a pivotal role in shaping the company's data-driven marketing strategies. With a robust background in online marketing analysis and web analytics, she leverages her expertise to optimize e-commerce performance and enhance decision-making processes across...
    As the Digital Analytics Manager at 1-800-FLOWERS.COM, INC., Raquel Mercado plays a pivotal role in shaping the company's data-driven marketing strategies. With a robust background in online marketing analysis and web analytics, she leverages her expertise to optimize e-commerce performance and enhance decision-making processes across the organization. Raquel is particularly known for her proficiency in designing and automating advanced Tableau dashboards, which provide senior leadership, including the President of the Flowers brand, with real-time access to critical key performance indicators (KPIs). One of her key projects has been the seamless migration to Google Analytics 4 (GA4), where she ensured data accuracy and integrity, enabling the team to harness the full potential of advanced analytics. This transition not only improved reporting capabilities but also empowered the marketing team to make informed decisions based on real-time data insights. Raquel's analytical acumen extends to social media marketing and brand management, where she utilizes tools like Google Search Console and Klipfolio to drive lead generation and enhance overall campaign effectiveness. Her results-driven approach has led to significant improvements in campaign performance, allowing 1-800-FLOWERS.COM to stay competitive in the dynamic e-commerce landscape. Raquel's ability to translate complex data into actionable insights makes her an invaluable asset to the organization, as she continues to foster a culture of data-driven decision-making that aligns with the company's strategic goals.
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  • Raquel Mercado Work

    • Digital Analytics Manager at 1-800-FLOWERS.COM, INC. in October 2023 to September 2024
    • Senior Manager of Data Analytics at Zeta Global in November 2019 to May 2023
    • Digital Analyst at Austin Williams in March 2018 to September 2019
  • Raquel Mercado Education

    • New York University, Stern School of Business, B.S., January 1997 to January 2001
  • Raquel Mercado Skills

    • Data VisualizationStrategic InsightsShopper Marketing
      SnowflakeFullStoryOnline Marketing AnalysisLooker studioGoogle BigQueryMarket SegmentationDigital MarketingDigital StrategyWeb AnalyticsTableauTableau OnlineGoogle AdsAdobe AnalyticsMicrosoft PowerPointMicrosoft AccessMicrosoft OfficeUnica Affinium CampaignData AnalysisGoogle AnalyticsSQLMarket ResearchCompetitive AnalysisMarketing StrategyStrategySegmentationOnline MarketingDirect MarketingMarketingPublic RelationsSocial Media MarketingIntegrated MarketingBrand ManagementBusiness DevelopmentSocial MediaCognosMicrosoft ExcelIllustratorMicrosoft WordDatabasesPhotoshopPowerPointGoogle AdwordsGoogle Search ConsoleSEMrushFacebook Ads ManagerLead GenerationManagementUnicaCognos ReportNetCoStarSTATAlterianMoodyCall Tracking MetricsKlipfolio

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  • About Raquel Mercado's Current Company

  • Frequently Asked Questions about Raquel Mercado

    • What is Raquel Mercado email address?
      Email Raquel Mercado at r***1@yahoo.com, r***1@gmail.com and [email protected]. This email is the most updated Raquel Mercado's email found in 2025.
    • What is Raquel Mercado phone number?
      Raquel Mercado phone number is 347-954-8247.
    • How to contact Raquel Mercado?
      To contact Raquel Mercado send an email to r***1@yahoo.com, r***1@gmail.com or [email protected]. If you want to call Raquel Mercado try calling on 347-954-8247.
    • What company does Raquel Mercado work for?
      Raquel Mercado works for 1-800-FLOWERS.COM, INC.
    • What is Raquel Mercado's role at 1-800-FLOWERS.COM, INC.?
      Raquel Mercado is Digital Analytics Manager
    • What industry does Raquel Mercado work in?
      Raquel Mercado works in the Marketing & Advertising industry.

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